Course structure diagram of the Second-Cycle Degree Programme in Management and Corporate Communication


Degree Course Class No. LM-59 – Public and Corporate Communication and Advertising

Programme Director: Prof. Raffaele Mascella



 
First Year

Course units   Credits

  • Management and Corporate Strategies       12
  • Web Programming and Design   12
  • Arts and Music Production     12
  • Corporate Communication Psychology       6
  • English Pass/Fail Examination (Advanced Level)     6
  • Elective Teaching/Learning Activities**   6

Total amount of 1st-year credits   54


** Elective teaching/learning activities available in the a.y. 2014/2015 :

  • Sociology of Development
  • Communication and Information
  • Brand management
  • Social media marketing
  • Corporate crisis communication
 
 
Second Year

Course units - Credits

  • Project Management     12
  • Economic Sociology     12
  • Semiotics and Advertising   6
  • Social and Market Research Techniques   6
  • Elective Teaching/Learning Activities   6
  • Training Events and Other Teaching/Learning Activities   6
  • Final Examination   18

Total amount of 2nd-year credits   66

 
 
 
 
 
 
Ultimo aggiornamento: 19-09-2014